RAIN Smart Living
Overview
RAIN Smart Living, a shop selling smart ventilators and heaters, needed a digital transformation.
We built a custom website with a robust CMS and implemented marketing automation for their CRM
to drive tangible sales results.
Project Details
- Client
- RAIN
- Industry
- Smart Home / B2C
- Timeline
- 12 weeks
- Year
- 2024
Services
Admin CMS, customer-facing homepage, and product detail pages
"We streamlined RAIN's sales process with a custom CMS and CRM automations, turning their website into a powerful sales engine for smart ventilators.
"
The Challenge
RAIN needed to sell more smart ventilators and heaters online. Their existing setup
lacked the automation needed to scale. They required a system that could handle content
management easily while automatically nurturing leads through their CRM.
Design Principles
"Complex technology made simple—we designed an intuitive experience that guides homeowners from discovery to inquiry.
"
User-Centered Design
We identified three key personas: Energy-Conscious Homeowners seeking cost savings,
Tech-Savvy Early Adopters wanting integration capabilities, and Cost-Conscious
Researchers focused on ROI.
Key insight: users need to understand benefits before technical details. Trust
building is crucial. Progressive disclosure prevents overwhelm.
Technology Stack
Built for performance, maintainability, and scale.
Development
"95+ Lighthouse scores. WCAG 2.1 AA compliance. Sub-1.2s page loads. Automated lead management.
"
SEO & Lead Generation
Strong SEO foundation targeting Slovenian market keywords. Multi-step inquiry
form reduces abandonment. Energy savings calculator prominently featured—financial
benefits are the primary purchase driver.
Real-time visitor tracking, conversion analytics, and automated email notifications
keep the sales team informed.
Outcomes
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