Munchies
Overview
Munchies, a popular matcha shop in Ljubljana, wanted to scale beyond their physical location.
We built a custom e-commerce store with a Shopify backend and managed their Meta Ads marketing
campaigns to drive online sales and brand growth.
Project Details
- Client
- Munchies
- Industry
- Premium Tea / E-commerce
- Location
- Ljubljana, Slovenia
- Year
- 2025
Services
Premium matcha shopping experience with zen-inspired design
"From a local favorite to a scalable online brand—we helped Munchies reach new customers through a robust e-commerce platform and strategic digital marketing.
"
The Challenge
Munchies had a successful physical shop but no significant online presence. They were
limited to the local market and missing out on broader opportunities. They needed a
way to sell their premium matcha products to a wider audience while maintaining their
brand quality.
Design Principles
"Four personas—newcomers seeking education, enthusiasts wanting premium products, health-conscious consumers, and gift buyers—all finding their path.
"
Education-First UX
Matcha requires education, so we built a site that guides users. But the real key
was the marketing: we set up targeted Meta Ads campaigns to find the right audience.
The Shopify backend ensures smooth operations, letting the Munchies team handle orders
easily while our custom frontend delivers a premium shopping experience.
Headless Architecture
Next.js 16 storefront with Shopify backend—best of both worlds.
Development
"Lighthouse 90+. Bilingual experience. AI support 24/7. Premium matcha, digitally delivered.
"
Content & Community
SEO-first approach with educational blog content—matcha preparation guides, health
benefits, cultural history. Content builds trust before asking for purchase.
Email marketing via Mailchimp for newsletters, Resend for transactional. Welcome
series educates new subscribers. Abandoned cart recovery sequences recapture sales.
Social integration (Instagram, TikTok, YouTube) amplifies the brand story.
Outcomes
Ready to Elevate Your E-commerce?
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