3.5+ ROAS. 3%+ conversion rates. 25%+ email revenue. The system behind the numbers.
Months of research. Done. For €98.
This is the exact system we charge agency clients €5k–15k/month to execute for them. ROAS above 3.5, conversion rates above 3%, email revenue above 25% of total — consistently, across 20+ brands. 164 pages. Not days of work saved — months. If your time is worth more than €10 an hour, this pays for itself before you finish reading.
Trusted by 200+ brands hitting 3.5+ ROAS and 3%+ conversion rates.
Your time is the real cost.
Months of research, already done
Every framework in these playbooks took months to develop and validate across real campaigns. This is the same system we deploy for agency clients paying €5k–15k/month. You get it for €98 instead of burning months figuring it out yourself.
Proven numbers, not promises
ROAS above 3.5. Conversion rates above 3%. Email revenue above 25% of total. These aren't targets — they're averages across the brands we manage using this exact system.
Days of work, not hours
This isn't a weekend read that saves you an afternoon. It replaces the months you'd spend researching, testing, and iterating on ad structures, conversion frameworks, and email flows.
€98 vs. your hourly rate
If your time is worth more than €10 an hour, this system pays for itself before you finish the first playbook. The math isn't close.
What you're buying
Three playbooks. Acquisition. Conversion. Retention.
- You run an ecommerce store that's already making sales and you're done winging it
- You're a marketing manager who wants decision frameworks, not another brainstorm session
- You touch Meta ads, conversion rates, or email flows — and you know they could be sharper
- You want to know exactly what good looks like — whether you execute in-house or hold your agency's feet to the fire
- You're brand new to ecommerce and want theory before action — go take a Udemy course, then come back.
- You don't sell products online. These playbooks are built for ecommerce. Period.
- You buy things and never open them. We wrote 164 pages. The least you can do is read them.
CRO Playbook
€49
60
PAGES
12
SECTIONS
54
LESSONS
Every page on your store has conversion leaks. This 60-page playbook finds them, ranks them, and tells you exactly how to fix them.
60 pages of page-by-page teardowns — homepage, PDP, cart, checkout — with exact layout rules
A priority decision tree so you fix the highest-impact problems first, not the ones that feel urgent
Cold vs warm traffic benchmarks — because 2.1% means very different things depending on the source
Conversion principles backed by real data, not blog posts from 2019
Yes, we built an AI into the playbook. It audits your pages and gives you specific fixes. You're welcome.
Meta Ads Playbook
€49
62
PAGES
6
CHAPTERS
41
LESSONS
Ad spend without kill rules is a donation to Meta. This 62-page playbook gives you the rules.
62 pages with spend-based kill rules — know the exact moment to cut an ad before it eats your margin
Budget phase framework: €0 → €200 → €500 → €1,000+/day with exact scaling thresholds at every stage
Campaign structure, creative rotation, audience strategy, retargeting — the full stack, no gaps
Built-in calculator for your target CPA, break-even ROAS, and daily budget. Plug in your numbers. Get your answers.
The AI assistant calculates your kill rules and scaling thresholds using your actual numbers. Not hypothetical ones.
Email Marketing Playbook
€49
42
PAGES
8
SECTIONS
41
LESSONS
Your email flows are either broken or nonexistent. This 42-page playbook maps every flow, every email, every trigger.
42 pages covering the 5 automated flows that actually move the needle — not the 12 that don't
Exact email counts, timing, subject lines, and content frameworks for every single flow
Welcome, abandoned cart, post-purchase, winback, browse abandonment — fully mapped with zero guesswork
Newsletter strategy with segmentation logic, content pillars, and a deliverability section so your emails actually arrive
The AI assistant analyzes your store's gaps and tells you which flow to build first. Prioritization, handled.
We charge clients €5k–15k/month for this system. You get it for:
If your time is worth more than €10/h, this is a no-brainer. Math isn't even close.
The Full System
All 3 Playbooks + Ad Templates
Launch price: €98. Regular price: €147. We'll raise it. This isn't a tactic — it's a timeline.
Launch pricing ends April 1, 2026 at 23:59 CET
Everything included
CRO Playbook
60 pages · 12 sections · 54 lessons
Meta Ads Playbook
62 pages · 6 chapters · 41 lessons
Email Marketing Playbook
42 pages · 8 sections · 41 lessons
250+ Canva ad templates
Included with the bundle
Implementation checklist
Included with the bundle
Every playbook includes an AI assistant that knows all 164 pages. Ask it anything. It doesn't sleep.
Buy individually
Start with one. Or skip the math and grab the bundle.
30-day money-back. No questions.
Try the playbooks for 30 days. If they don't help, email us and we'll refund every cent. No forms, no calls, no questions.
Numbers. Not opinions.
Vivaderm Cosmetics
Marketing Director
Newsletter Rev
5%35%
Markets Scaled
12
“They built our entire ad funnel from scratch and delivered consistent ROAS from month one. The newsletter flows alone pushed revenue from 5% to 35%. Now we're actually profitable. Don't ask how bad it was before.”
Weedorizers
Founder & CEO
Avg Order Val
€86€114
Return on Ad
2.2x3.52x
“Our store was a disaster. Zero strategy. They rebuilt everything and launched across 9 EU markets. AOV jumped to €114. ROAS hit 3.52x. It's almost annoying how right they were.”
CrossPlus
Co-Founder
Cost per Acq
Base-40%
Total Orders
1x2x
“We wasted a year running ads ourselves. Complete delusion. We applied this system, CPA dropped by 40%, and orders doubled. They actually know how to manipulate people into buying.”
Built for brands that move fast and scale harder
What this actually saves you.
You could figure all of this out yourself. It would take months. Or you could spend €98 and start implementing today.
Time saved
3–6 months of ad testing, already done
Campaign structures, kill rules, scaling thresholds, budget phases — we tested all of it across dozens of accounts. The playbook gives you the rules that survived. You skip straight to what works.
Time saved
Benchmarks you'd need 20+ accounts to build
What's a good conversion rate for cold traffic? What ROAS should you hit at €500/day? We have the numbers because we run the campaigns. You'd need years of data to build these yourself.
Time saved
The CRO framework that gets stores above 3%
Page-by-page, element-by-element. Homepage, PDP, cart, checkout. Every decision prioritized by impact. No guessing which fix matters most — we already ranked them.
Time saved
Every email flow, mapped and sequenced
How many emails in your abandoned cart flow? What timing? What discount logic? The playbook has every answer. You'd spend weeks researching what we documented in 42 pages.
Time saved
A scaling system that consistently hits 3.5+ ROAS
Budget phases from €0 to €1,000+/day with exact thresholds at every stage. This is the system running across 20+ brands right now — not theory, not a framework we retired.
Time saved
Email revenue from 8% to 25%+ of total
Most stores leave email revenue on the table. We mapped every flow, every trigger, every sequence that moves email from an afterthought to a quarter of your revenue. That knowledge alone is worth multiples of €98.
250+ templates. Reverse-engineered from your competitors.
Canva-editable. Yours to keep.
We crawled the Meta Ads Library. Found the ecom ads with the biggest reach and longest run times. Rebuilt them in Canva. You swap photos, change text, hit publish. That's the entire pitch.
Canva-editable — swap photos, text, colors in minutes
Organized by campaign objective
250+ templates. Zero design skills required.
Frequently Asked Questions
Product & Capabilities
After you pay
Here's what happens next.
Instant access
Pay. Log in. Start reading. No drip-feed, no webinar funnel, no 'check your email in 24 hours.'
Follow the system
Each section builds on the last. We structured it that way on purpose. Just go in order and implement as you read.
Use the AI assistant
Ask it anything. It knows every page of every playbook and gives you implementation help specific to your store. It's included. Use it.
Months of research. €98. Not a difficult decision.
3.5+ ROAS. 3%+ conversion rates. 25%+ email revenue. The system is documented. 164 pages.
30-day money-back guarantee. If the playbooks don't help, we refund you. No paperwork. No guilt trip. No 'tell us why you're leaving' form. Just money back.